NEW YORK – June 13, 2024 —  Beekin, Inc., a developer of next-generation AI platforms for rental housing investors and operators, announced today that it will debut WILSON, its AI-powered resident loyalty platform for multifamily operators, at NAA Apartmentalize in Philadelphia next week. Leveraging an innovative new AI-model  patented by Beekin, WILSON analyzes data related to sentiment, affordability, messages, work orders and demographics to understand renter behavior and combine it with property price data to help property companies predict resident turnover months before people extend or decline to renew their leases. 

Beekin also announced that it has appointed veteran multifamily executive Kevin Huss as Vice President of strategic business development. Huss was most recently Vice President of revenue strategy at RPM Living, and previously served in revenue management and sales leadership roles at LeaseLock, Harbor Group Management, and Resource Residential.

“Turnover costs the U.S. multifamily industry billions per year, but operators have no way to predict who will move out,” said Gupta. “This leads to higher vacancy loss     and lead generation costs. Multifamily companies have gigabytes of data and information collected across different tech systems, but they don’t have ability to interpret and act on that information. By looking at everything from payment patterns to maintenance requests, AI can predict turnover long before residents give notice. If solving the resident retention puzzle is important to you, you won’t want to miss this panel event.”

Beekin CEO Vidur Gupta will moderate a panel on the $50 billion resident retention problem at NAA Apartmentalize. Attendees can catch the Beekin-led panel at 3:30 p.m. on June 20. Members of Beekin’s leadership team will also be on hand throughout the event at Booth 2931.